Insights

The thinking behind
how we operate.

Essays on transparent pricing, the role of AI in software services, and why our structure looks the way it does. Written by our founder, published first on LinkedIn, archived here.

We Don't Hire Project Managers. Here's Why That's Not About AI.

The standard explanation is "AI replaces what PMs used to do." That's true, but it's the surface answer. The real reason is older and harder to admit — and it's about an assumption baked into how the whole industry builds software.

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The Real Cost of Transparent Pricing

There's an open secret in outsourcing: clients pay $150 an hour, developers receive $40. Where does the other $110 go? An open look at the math behind traditional outsourcing — and why 70/10/20 only works because we rebuilt three layers of cost from scratch.

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