Essays on transparent pricing, the role of AI in software services, and why our structure looks the way it does. Written by our founder, published first on LinkedIn, archived here.
For most of the last twenty years, management was valuable because execution was expensive. AI has quietly removed the thing those layers were built on — and that changes what an organization is for.
Agentic Agile promises to replace Agile ceremonies with AI agents. But automating a process that was already broken doesn't fix it — it just changes who runs the cage. Agile was never about process. It was about people.
Clients sign fixed-price contracts thinking they're buying certainty. What they're actually buying is defensiveness — and once you see the mechanism, the surprising thing isn't that these engagements often go wrong. It's that anyone still believes they go right.
The standard explanation is "AI replaces what PMs used to do." That's true, but it's the surface answer. The real reason is older and harder to admit — and it's about an assumption baked into how the whole industry builds software.
There's an open secret in outsourcing: clients pay $150 an hour, developers receive $40. Where does the other $110 go? An open look at the math behind traditional outsourcing — and why 70/10/20 only works because we rebuilt three layers of cost from scratch.
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